PUMA - Forever Faster - Rihanna
Partnership Launch
Forever Faster Campaign
How do you include one of the world’s biggest stars in a training campaign when they aren’t known for, nor do they want to speak about sports performance. The answer was to be found in Puma’s positioning as the brand that encourages self-expression in sport. Everyone has their own motivations for training and staying in shape, but the body itself is the ultimate canvas for telling these stories. So, we worked closely with Rihanna to develop a body study campaign, charting the obstacles she has overcome on her way to the top and the motivations that propel her forward.
